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| From left, Gary Hart, Walter Mondale, John Glenn, George McGovern, and Jesse Jackson participate in a primary debate in March of 1984. John Glenn and Gary Hart seriously challenged Mondale in national polling at various stages of the pimary process, though none of the three candidates led in the first year of 1984 primary polling. Photo courtesy of Wally McNamee/CORBIS |
The wealth of 2016 polling, of both the general election and primary sort, led veteran news journalist Tom Brokaw to quip yesterday morning on "Meet the Press": "We have an hour to fill." Los Angeles Times writer Mark Barabak recently dedicated an entire column to their futility. And the mere existence of a recent NBC/WSJ poll on the 2016 general election practically ruined NPR reporter Don Gonyea's breakfast last week.
Overly dramatic or not, many of the talking heads looking down on early 2016 polling, at least on the primary level, are justified in their skepticism. Early presidential primary polling, especially those taken the first year following the preceding presidential election, are historically unreliable. In fact, only 3 of the last 15 Republican or Democratic primaries saw the leader in very early polling go on to win the nomination (as noted in parts one and two of this series).
To be fair, as Nate Silver has noted in the past, presidential primary polling accuracy rises sharply following midterm elections. But surveys conducted between the preceding general election and the midterms accurately forecasted the eventual nominee for just three people: Al Gore in 2000, Bob Dole in 1996, and George H.W. Bush in 1988.
Part 2 of this series began exploring those primaries where the eventual winner was on the polling radar very early in the process, but was not the initial leader (such as the case with George W. Bush in 2000). In this third installment, I'll continue in the same vein by looking at 1984 Democratic Primary Polling conducted between November 4, 1980 and December 31, 1982. Like in 2000, the eventual nominee (Walter Mondale) showed up in early polling, just not as a frontrunner. That title belonged to Edward Kennedy.
