A "firefight into a footnote." Why Mary Landrieu's Racially Tinged Runoff Strategy Won't Save Her

Sen. Landrieu appears with Hillary Clinton at a recent rally in Louisiana. Photo courtesy of Gerald Herbert/A.P. The quoted portion of the title of this article is courtesy of a recent Sean Sullivan and Karen Tumulty piece for the Washington Post.

Sen. Mary Landrieu's campaign is flailing. Her ominous performance in the 2014 midterm, and her panicked (some would even call desperate) attempts at turning out black voters for the runoff this Saturday provide clear evidence of the perilous position she's in.

Just one month ago, Landrieu racked up her worst performance in her state's jungle primary since initially running for the seat in 1996. She captured just 42% of the vote, compared to her two main Republican primary opponent's combined 55%. Then, recently, came even more daunting news of her predicament - she was down in early voting in the runoff, as was African American turnout. As added insult, the DSCC has apparently chosen to stay out of the race all together.

To boot, of the five runoff surveys released since the November 4th jungle primary, Landrieu has trailed by no less than eleven points, and by as much as twenty-one points. That's near-irreversibly awful, especially for a three-term incumbent.

So it's no surprise Landrieu's latest campaign tactics have turned from merely aggressive, to potentially inciteful. Look no further than comments she made at a campaign rally just Tuesday, as reported by the Washington Post's Sean Sullivan, in which she claimed her Republican runoff opponent had been "disrespectful" to the Democratic President.

The inference she is making is clear. She was addressing a largely black audience, and was echoing comments originally directed at African-Americans in an ad by Democratic Congressman, Cedrick Richmond, who is also African-American.

When pressed further for an explanation of her comments, Landrieu explained:

"[Cassidy] refers to [Obama] by his last name. Constantly."

She added: "If you are going to refer to the president of the United States, he's at least earned the title that the people gave him when they elected him."

For what it's worth, Landrieu has had her own brushes with Presidential disrespect, according to the always objective Daily Kos.

But I digress. While Landrieu's campaign tactics as of late may seem off-putting, there's a definite purpose behind the attacks. The Democrat, if she has any chance of pulling off a miracle in Louisiana, is in dire need of historical black turnout, well beyond what was seen in the 2014 primary - or any recent statewide Louisiana race, for that matter. Why? Because in the 2014 primary, blacks comprised 65% of Sen. Landrieu's vote total, vs. just 2% of Bill Cassidy's.

In the 2014 primary, 29% of the primary electorate consisted of African American voters, according to the Louisiana Secretary of State's office. Yet Landrieu still finished well below the 50% threshold she would need to avoid the runoff. Such a feat would have required black turnout to approach the 40% level. Unfortunately for Landrieu, polls just aren't finding that - in fact, they're finding nothing near what she will need in terms of black turnout to survive.

New Democratic Louisiana Senate Poll Finds A Tied Race, But With Strong Likelihood of Republican Gains

A recent television ad paid for by by 'Friends of Mary Landrieu' shows citizens of a rural Louisiana town watching Landrieu TV appearances in which she takes it to the Obama Administration on a number of issues. Separating herself from an unpopular president is a must if she hopes to hang on to her seat.

Of the premier 2014 midterm contests, the Louisiana Senate race is *the* most likely to flip into Republican hands, at least according to current Huffington Post Pollster averages. That's why the  new Public Policy Polling survey allowed the Landrieu campaign to breathe at least a slight sigh of relief, especially considering the recent spate of run-off polling. An incumbent who is tied with their opponent at 47% wouldn't typically be received as welcome news for most political campaigns, unless six of the eight polls taken this year found that opponent ahead.

But as far as Democrats are concerned, the good news stops there. Because a closer inspection of the PPP memo and crosstabs suggests little room for improvement for the incumbent:

The likely Landrieu/Cassidy match up for the December runoff is tied at 47. Among those who support Maness or Hollis or are undecided for the November election, 68% move to Cassidy for December compared to only 11% who move toward Landrieu. Even though only 6% of voters are undecided in that match up, they don't set up great for Landrieu- 61% voted for Romney to 20% who voted for Obama, and she has a 14/65 approval rating.

It's July, and if you buy the PPP numbers, a mere 6% of likely voters are undecided. So no matter where they end up, the Louisiana Senate race is bound to be at least remotely close.

As Nate Silver has argued before, at least at the presidential level, there comes a point in the election cycle where job approval ratings become a leading indicator of final result. So let's divvy up that tiny 6% slice of the electorate to the Louisiana Senate candidates, with 14% going to Mary Landrieu (her approval rating among undecided voters), and 65% going to Republican Bill Cassidy (her disapproval rating among undecideds).

Suddenly, the GOP challenger jumps out to a 51-48% lead, which goes to show that despite undecided voters being few and far between, Landrieu is unpopular enough with them to make a difference. The same thing happens when you reallocate undecideds according to how they voted in the 2012 election (61% for Romney, 20% for Obama). What was a 47-47 tie again becomes a 51-48% Cassidy lead.